The Bachelor of Business Administration (BBA) program at CSJMU Kanpur University is designed to provide students with a comprehensive understanding of business principles, management, and administration. The course typically spans three years and covers core subjects like finance, marketing, human resources, operations, and entrepreneurship. Admission to the program is usually based on merit or entrance exams. Upon completion, graduates can pursue careers in management, marketing, finance, human resources, or entrepreneurship, or opt for further education. For detailed information on the course, including fees and specific details, it's best to visit the university's official website or contact their admissions office.